SPARK CAPITAL

CLIENT

Spark Capital

TYPE OF CLIENT

Real Estate

BRIEF

Spark Capital needed to establish a strong digital presence with visuals aligned to their brand identity. The challenge was to create a cohesive visual language that would improve communication, strengthen their brand positioning, and increase audience engagement across digital platforms. This project focused on transforming their visual identity into consistent and shareable content, ensuring a recognizable and trustworthy online presence.

RESULT

Four distinct types of branded visuals were created and refined within their subcategories, working seamlessly together as part of Spark Capital’s digital identity. Each visual was designed to rotate the three core brand colors when needed, ensuring a consistent, coherent, and aesthetically pleasing social media feed. This strategic design approach helps maintain readability and user engagement while browsing, prevents color overload or redundancy, and effectively highlights the visual content. The result is a strong and recognizable brand presence across digital platforms.

WHAT’S NEXT STARTS HERE.