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Spark Capital Identity
This project was based on the creation and development of Spark Capital visual identity on social media, aligning with the company’s values and brand image.
Four different types of visuals were created and developed within their subcategories, working harmoniously together.
These were designed to allow for the rotation of the three brand colors when needed, in order to build a coherent and aesthetically pleasing feed. The goal is to maintain readability and audience interest while browsing, avoiding color overload or repetition, and properly highlighting the image content.
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