FESTIVAL ETNOBOTÂNICO DO PULO DO LOBO

Centered around this year's Cistaceae family, the visual identity for Festival Etnobotânico do Pulo do Lobo uses a rich, solid green to ground the event in its natural environment. To make the brand dynamic for digital marketing, a cohesive color system keeps the festival's identity instantly recognizable while allowing different social media posts to easily stand out on a curated grid. This flexible color strategy ensures high engagement and clear communication across all physical merchandise, event programs, and social media platforms.